Complementary food industry policy to gradually improve quality is still the focus of development

More and more parents tend to choose special foods that are more in line with the growth and development of infants and young children. This move has promoted the rapid development of the infant complementary food market.

Industry policies are gradually improved

Infant supplementary food is served by infants and young children, so consumer groups are very sensitive and are also a key area of ​​food safety. The government and all sectors of society attach great importance to industry supervision.

In this context, the state has issued policies to urge the improvement of industry quality from many aspects, such as raising the threshold of industry entry, refining the addition of nutrients, and restricting the limits of individual elements.

It is understood that among the current food production implementation standards that have been released, the standards related to supplementary foods for infants and young children mainly include "Grain Supplementary Foods for Infants and Young Children GB 10769-2010", "Canned Supplementary Foods for Infants and Young Children GB 10770-2010", and "Complementary Food Nutrition" Supplements GB 22570-2014, "Detailed Rules for Examination of Production Licensing of Complementary Foods for Infants and Young Children", "Additional Nutrition Guidelines for Supplementary Foods for Infants and Young Children", "Administrative Measures for the Filing of Formula Foods for Infants and Young Children", "Provisional Issues Concerning Cadmium in Cereal Supplementary Foods Announcement of Limited Values, etc.

In the "Key Work Arrangements for Food Safety in 2019" issued in June 2019, it is clearly required that the self-inspection rate of infant formula milk powder and supplementary food manufacturers should reach 100%; in July 2020, the regulatory authority issued the "Food Safety National Safety Standard Cereal Supplementary Foods for Infants and Young Children (Draft for Solicitation of Comments).

With the leap-forward increase in the barriers of the infant complementary food industry, many miscellaneous and irregular companies have been filtered out, and the barriers to entry into the industry have been raised. At the same time, the implementation of policies will force some companies and brands to withdraw from the market. Only truly powerful companies can Can withstand the rigorous test of the new food supplement policy.

Food supplement industry needs to pay attention to quality

The new generation of parents have higher and higher requirements for the quality of complementary food products for infants and young children. They also pay more attention to the refined nurturing of infants and young children, and naturally they will pay attention to the quality and nutrition of complementary food products for infants and young children.

At present, in the complementary food market, various products are mixed, and the products lack technical content. Most companies are struggling to survive. Only a few companies have established a good image of infant complementary food brands through differentiation and branding, and have gained a higher market share. rate.

This also means that if a baby food supplement brand wants to seek new development, it must improve product quality and continue to introduce new innovations to break through the bottleneck of brand development. The quality upgrade means that companies need to make better guarantees in terms of food ingredients, nutrients, quality, etc. These are also the points that consumers are more concerned about.

Only by accomplishing this, meeting the ever-changing and diverse needs of consumers, continuously strengthening innovation and R&D, and improving quality, can the brand gain roots in the hearts of the people and gain a place in the baby food supplement market.

In addition, whether it is regulatory authorities or consumers, the requirements for complementary food products will only become more and more stringent, resulting in more and more high-quality products.

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